Make the case for art and culture

Hand drawn iIllustration by Supermundane with lots of intricate lines and patterns

Public support is vital in ensuring that funding to art and culture continues, especially given the current pressure on government finances. This toolkit will help you reach out to different audiences and have a conversation about why #culturematters.

The case for art and culture

See the arguments and evidence for why arts and culture matter

Find out more
A large group of actresses hold their hands in the air in celebration on a stage designed to look like an Oldham street.
Full cast and chorus from the all-female musical Dreamers at Oldham Coliseum Theatre. Photo © Joel C Fildes / Oldham Coliseum Theatre

We recently commissioned research which showed that even people who are highly engaged with the arts don't all support public funding. So it’s important for us all to keep demonstrating why public funding is important and what benefits it can bring to everyone.

Start with the link above. This will show you our argument for why arts and culture matter, and the evidence we have to back it up.

Once you've seen the argument, choose below whether you work for a large organisation, a small organisation or are an individual. Then we'll give you the most relevant information to help you make the case.

An artist works with a press to create her artwork.


I'm an artist or other individual who'd like to make the case

Image captions
Top left to bottom right: 1. Opera North's Festive Fanfare 2015 in Liverpool. Photo © Opera North 2. Christmas Activities at Black Country Living Museum. Photo © Black Country Living Museum. 3. Double Elephant by Cathy King. Photo © Jim Wileman.