Large organisations

As a larger organisation, you're in a great position to make the case for art and culture. We need your help to make the case for public funding to the public, press and politicians.

You might have staff who are skilled in communications or advocacy, or who have relationships with journalists, MPs or local politicians. You will also have lots of stories to tell about how your work positively impacts people's lives.

You don't have to use every part of this toolkit - have a look through and decide how you think you can best make the case for art and culture.

Illustrations of a young man with a beard and glasses, and a young woman with brown hair

The public

It's important to reach out to the public and talk about why #culturematters

Random Acts participants film with a large camera.


The media can be a powerful tool in communicating with all audiences

An actor stands in front of a desk on stage, listening to a phone call, with the phone cord stretching from the far side of the desk.


Local and national politicians are the key decision-makers on public funding.

Local authorities

Your relationship with the local council is an important one to develop and maintain.

Image captions
Top left to bottom right: 1. Image © Arts Council England 2. "Khadejah" written and directed by Myriam Raja, produced in collaboration with Screen South, Resource Productions & Random Acts. Photo © Screen South. 3. Jack Lord in Accidental Death of an Anarchist at Oldham Coliseum Theatre, 2014. Photo © Joel C Fildes / Oldham Coliseum Theatre 4. No Credit Displaying 5. Digital Utopia: Digital R&D Fund for the Arts Event at HeartnSoul. Photo © Digital R&D Fund for the Arts / Nesta. 6. Belgrade Theatre's Asian Youth Theatre - Somewhere To Belong. Photo © Nicola Young / Belgrade Theatre